Explore Amour was a brand I created and designed. My initial spark for this idea was, “How could I get young people into birding.” After some further development, I settled on a nature hobby-themed subscription box. Where each box would be a hobby starter pack into different outdoor activities. Some of my ideas were birding, mushrooming, astronomy, geology, and foraging. I decided to hit the target demographic of young folks that are looking for an excuse to be more active, people looking for a simple and easy way to get more into a daunting hobby, or someone simply looking for a fun and easy gift. The packages are not meant to be sold in stores, but rather received as packages. I was inspired by vintage parcels, wrapped in paper and stamps with red and white twine. The hobby for this set was birding! It included binoculars, a bird call, a bird log, bird seed, and a magnifying glass. In a perfect world I would've had a pin with the brand logo as well. This project was super fun and unique. I was able to see the inter-workings of the physical packaging and build thoughtfully.
